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Director of Ecommerce

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Basic Job Info

Job Type
Begin Date
End Date
Base Pay
Employment Type
Manages Others
Relocation Covered

Job Description

The Director of Ecommerce is responsible for daily management of the Shoe Carnival eCommerce site and mobile touchpoints, managing a team of business and web merchant professionals to ensure that revenue, customer experience, and other KPI’s and objectives are met. This senior position will play a critical role in creating a best-in-class ecommerce experience and driving exponential growth over the next 5+ years.

This role centers on running the day-to-day of ecommerce and owning Shoe Carnival's ecommerce P&L. Ecommerce is hugely important to the company, and we are looking for a proven marketing oriented technologist to manage its digital business.

Given that Shoe Carnival's bench is loaded with great marketing talent, your primary responsibility will be to identify opportunities to improve conversion and make analytically biased decisions regarding UX, mobile first omnichannel CX, vendor management, and much more. The firm’s new ecommerce platform has been live for a year, but it’s UX needs to be optimized for conversion.

That’d fall to your team to make happen.

Additionally, you’ll find yourself working with SCVL’s merchant teams to optimize the firm’s online assortment. And, as is the challenge with so many apparel retailers, your team will need to personalize the experience to suit the assortment.

Bottom line: Your job is to GROW THE BUSINESS by getting the right offer on the right product in front of the right customer at the right place on the right device at the right time.

And on the issues and initiatives that are truly multichannel in nature — you won’t be developing strategies in a silo. You’ll be working with world class executives from other departments, trying to build the best possible customer experience. In that sense, ShoeCarnival.com is just one part of a larger puzzle.

Primary Duties & Responsibilities:

  • Defines the vision, business plan, and key metric objectives for Shoe Carnival’s eCommerce channel
  • Interacts with and coordinates multiple business functions to incorporate eCommerce activities and requirements into key business functions
  • Identifies, evaluates and engages external vendors to support eCommerce operations where appropriate and manages vendor relationships including contract negotiation and renewals
  • Manage the ecommerce SDLC in conjunction with our development partners, creating agile workflows and processes to drive rapid and efficient development and site improvement in support of business objectives
  • Oversee the end-to-end vision and design of the Shoe Carnival ecommerce experience, ensuring that customer needs are met with engaging, intuitive experiences and functionality
  • Manage the product merchandising activities of the Shoe Carnival ecommerce experience with the goal of driving business growth in support of our ecommerce and omnichannel merchandising strategies.
  • Continue to build and develop a talented team of business, UX, and web merchandising professionals

Job Requirements

  • Bachelor’s degree or equivalent experience required; MBA preferred
  • 10+ years’ experience in retail ecommerce website functional or user experience management; 3+ years leading a retail ecommerce team
  • Strong understanding of ecommerce funnel flows and interactions, including understanding of impacts of digital marketing channel mix and activities
  • Proven success in setting and adjusting ecommerce web strategies to drive exponential growth
  • An entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization
  • Excellent communication and project management skills
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